高峰后的表现&E宇宙

最近的“订阅战争”报告是由美国政府委托编写的.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

我们应该相信尼尔森的数学吗?

在看过Nielsen/Gracenote的2023年游戏状态报告后, Data-Driven Per­sonalization: The Future of Streaming Content Discovery, 我发现他们引用的数字非常有创意. 当我想到他们的研究时，我没有一种温暖、模糊的感觉.

中国电视广告的现状

广告购买正在改变. 例如, now you can buy from an agency that has deep knowledge of data around local viewing, or you can go to a TV manufacturer that has deep knowledge of all of the viewing on its hardware.

亚马逊Prime增加广告支持:推出分级服务还为时不晚

September 22 brought the unsurprising news that Amazon will soon join Netflix, 迪斯尼+, and Max by adding an ad-supported subscription tier for viewing its premium content in the U.S.，美国.K.美国、德国和加拿大. Prime being Prime, it's slightly inverting the approach its fellow top-tier titans have taken. Instead of offering a reduced subscription price for those budget-conscious viewers who are willing to suffer through a few ads in their premium shows, 亚马逊将广告层设为默认设置，并加收2美元.99美元到无广告级别.

个性化比你想象的要多

随着生成式人工智能的进步, just-intime代码转换, SSAI缝合, 以及其他流媒体视频技术栈组件, companies like Infuse Video are demonstrating that the true vision of video personalization—changing the video content itself—is finally at hand.

可寻址广告的争论

对于本专栏, 我和拉里·艾伦谈过, VP and general manager of data and addressable enablement at Comcast Advertising, about a question that lands firmly on the deterministic side: "What is addressable advertising?" The term "addressable" refers to targeting digital and broadcast inventory and being able to buy audience segments on a household level.

衡量什么是可能的——这真的是个问题吗?

Now that ad dollars are moving from broadcast to digital via CTV buys, maybe we need to accept that the measurement standards for digital and broadcast are always going to differ.

Nostr:微支付视频内容盈利的下一步?

The impetus to create something like Nostr began with the Bitcoin community, which was seeking more ways to confirm known identities on the public Internet and create a path to send payments between two parties with more ease than ever before.

Max, Netflix, Off-Licensing, and The Real World

Perhaps the most surprising HBO outplacement news came just at this writing in late June, when WBD revealed that it was "in talks" to license the five-season HBO comedy series Insecure and other DFA'd HBO titles to Netflix, the first time HBO has ever let a tier-one original content competitor get its hands on HBO content. 比如卖广告，为网飞公司(Netflix)分季发行, 为HBO, cutting such a deal with a premium rival was internally frowned-upon if not strictly verboten until recently.

FAST生产? 慢慢来

FAST节目需要广告空间. 除非你有意在节目中加入这个空间, 它只是随机地分割你的内容, ruining the mood of narrative content and frustrating viewers just as the show was getting to the "good part.“现在在Roku设备上观看YouTube内容是这样的. The random "pop" to commercials in the middle of a scene is very annoying.

为什么前瞻如此陈旧

The internet fostered the ability to make changes on a continual basis, so how come national broadcast advertising is still being transacted in the upfronts (the same format that started in 1962), which require an annual dollar and audience-reach commitment in advance to buy and sell advertising?

流媒体广告的五大问题

去年11月在流媒体西部, 我主持了一个关于如何保持广告工作流程流畅的小组讨论. The discussion yielded a number of valuable insights on the state of streaming advertising, including 5 key takeaways on the biggest challenges we face with advertising in the OTT world today.

《百家乐软件app最新版下载》的成长告诉我们关于观众的真相

FAST的流行和增长向我们展示了这种观看行为, 尽管流媒体正在兴起, 并没有太大的变化. 人们想要选择，但他们希望选择能满足他们的需求. FAST doesn't scrap the broadcast experience with which so many are familiar; it is evolving it in a way that broadcast could never do to improve upon the viewer experience.

新广告工业综合体

从战略上讲，流媒体传输需要更多的广告商. 广告是媒体商业模式的必要组成部分, but by not being nimble enough to attract more advertising and somehow sell digital the same way cable and broadcast are sold, 数字服务正在搬起石头砸自己的脚.

新闻中的流媒体数字

瞄准流媒体观众正变得越来越困难. Today, services are looking at understanding what viewers will buy, not their personal 信息. 以下是最近发表的一些报告的摘要.

FAST和流媒体货币化的未来

FAST(免费广告电视)正在兴起, but how can content distributors thrive in this very competitive landscape?

广告技术行业需要讲述一个更好的故事

广告技术每年带来数十亿美元的收入. So why can't people understand what it is, how it works, and why they should care?

广告支持的流媒体真的会让你付出更多吗?

关于 one-third of users of ad-based streaming services click on and subsequently purchase items, 根据Parks Associates. 所以从长远来看，订阅可能更便宜?

付费观看广告与HBO Max

Like almost everything else HBO Max does, the OTT service has gotten the ad experience right

搅动地方电视广告

Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.